{"title":"Individual Products","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEvery RBC product is built around the skin beneath the beard - not just the hair on top. The Cleanser removes the sebum buildup and bacteria blocking your pores. The Conditioning Oil rebuilds the skin barrier with Omega-7 from sea buckthorn. The Protective Balm locks everything in and shields longer strands from daily friction. Buy individually or combine into your own routine.\u003c\/p\u003e","products":[{"product_id":"conditioning-beard-oil-uk","title":"Conditioning - Beard Oil","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMost men think beard irritation is caused by dryness. Dryness is only the symptom.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe real problem begins when facial hair changes the skin underneath. Once hair grows, the skin becomes a covered environment - warmer, more humid, and slower to dry. Your skin produces natural oil to protect itself and trap moisture, but beard hair prevents that oil from spreading evenly.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome areas lose protection. Others become congested. Moisture escapes faster. Dead skin builds up. Bacteria thrives. The barrier weakens. And the itch, the beardruff, the dry skin underneath your beard keeps returning. Not because your skin is failing - because its environment has changed.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThis conditioning beard oil was designed to fix the root underneath.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePowered by sea buckthorn - one of the only natural sources of Omega-7 - this beard oil helps reinforce the skin barrier by delivering lipids structurally similar to your skin's own. This allows the skin beneath your beard to stabilise itself again. No synthetic fragrance. No filler oils. Just the ingredient your skin barrier actually needs.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe larger 100ml size ensures consistent, uninterrupted support - giving your skin the time it needs to fully reset its barrier and restore balance. Because barrier repair doesn't happen overnight. It happens through consistency.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat makes this different from every other beard oil UK:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eOmega-7 from sea buckthorn - rebuilds the skin barrier not just the hair\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eNo synthetic fragrance - fragrance is what caused the itch in the first place\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100ml -enough for a full barrier repair cycle\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMade by us in West London. Every batch. Small batch. No factory.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFor men who've tried every beard oil and still itch. This is the one built around the skin underneath - not the scent on top.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003eFree UK delivery. 30-day guarantee. £29.99\u003c\/p\u003e","brand":"The Rugged Beard Company","offers":[{"title":"Peppermint + Tea Tree","offer_id":41585423712323,"sku":null,"price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Sweet Orange + Clary Sage","offer_id":41585425449027,"sku":null,"price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Lemon + Rosemary","offer_id":41585426563139,"sku":null,"price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Unscented","offer_id":41585427644483,"sku":null,"price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1653\/8977\/files\/oil_1_yellow_ef60ee05-865f-402e-a32b-73a5771ef54b.png?v=1763651499"},{"product_id":"protective-beard-balm-uk","title":"Protective - Beard Balm","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMost men stop at oil. That's the mistake.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBeard oil repairs the skin barrier underneath. But once you leave the house - collar friction, wind, movement, pollution - that barrier work gets undone before the day is over.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Protective Beard Balm is Step 3. The structural layer.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHigh stearic and oleic content gives your beard structure, slip and daily protection. It locks in the conditioning work of the oil and shields every strand from the friction that causes breakage, split ends and that wiry, unmanageable texture that gets worse the longer your beard grows.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis isn't a styling balm. It's a protective barrier in balm form.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLocks in the Conditioning Oil's barrier repair\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eShields strands from collar, wind and environmental stress\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eReduces the friction that causes coarse, wiry texture\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eGives structure without stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhen to use it:\u003c\/strong\u003e After the Conditioning Beard Oil - morning, before you leave the house. That's it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePart of the Routine Maintenance Kit.\u003c\/strong\u003e If you're already on the kit - this is your refill. Don't let it run out. The system only works when all three steps run consistently.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade by us. In West London. Every batch. No synthetic fragrance - because fragrance is what caused your itch in the first place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFree UK delivery. 30-day guarantee. £13.00.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"The Rugged Beard Company","offers":[{"title":"Woody  + slightly fresh","offer_id":41585479123011,"sku":null,"price":13.0,"currency_code":"GBP","in_stock":true},{"title":"Unscented","offer_id":41585479155779,"sku":null,"price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1653\/8977\/files\/balm_yellow.png?v=1752695259"},{"product_id":"beard-shampoo-bar-uk","title":"Cleanser - Beard Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIf you're applying beard oil to an uncleansed beard, you're sealing the problem in.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost men condition before they cleanse. That's why the itch keeps coming back. Sebum builds up. Dead skin accumulates. Bacteria feeds on it. You apply oil on top. The irritation cycle continues.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Cleanser Beard Shampoo Bar is Step 1 and it has to come first.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCold-pressed with lauric acid from organic coconut oil, it cuts through the layers of trapped residue, product buildup and bacteria that block your pores and fuel the beardruff cycle. It clears the environment your beard lives in  so everything that comes after actually works.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis isn't a regular soap. Regular soap strips moisture and disrupts your skin's pH. This is formulated specifically for the beard and the skin underneath it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLauric acid clears sebum biofilm and unblocks congested pores\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eRemoves product buildup that traps bacteria\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDoesn't strip natural oils - cleans without over-drying\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eCold pressed in-house - no synthetic fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhen to use it:\u003c\/strong\u003e 2-3 times per week. Always before the Conditioning Oil. Sequence is everything.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePart of the Ritual and Routine kits.\u003c\/strong\u003e If you're already on a kit - this is your refill. The system only works when Step 1 runs consistently. Don't skip it when you run out.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade by us. In West London. Every batch. No synthetic fragrance - because fragrance is what caused your itch in the first place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFree UK delivery. 30-day guarantee. £12.00.\u003c\/p\u003e","brand":"Rugged Beard Co","offers":[{"title":"Charcoal + Peppermint","offer_id":53685091008897,"sku":"","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"Nettle + lavender","offer_id":53685090943361,"sku":"","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"Honey + oatmeal","offer_id":53685090976129,"sku":"","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1653\/8977\/files\/Soap_yellow.png?v=1763632270"}],"url":"https:\/\/ruggedbeard.co\/en-fr\/collections\/individual-products.oembed","provider":"Rugged Beard Co","version":"1.0","type":"link"}