{"product_id":"beard-shampoo-bar-uk","title":"Cleanser - Beard Shampoo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIf you're applying beard oil to an uncleansed beard, you're sealing the problem in.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost men condition before they cleanse. That's why the itch keeps coming back. Sebum builds up. Dead skin accumulates. Bacteria feeds on it. You apply oil on top. The irritation cycle continues.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Cleanser Beard Shampoo Bar is Step 1 and it has to come first.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCold-pressed with lauric acid from organic coconut oil, it cuts through the layers of trapped residue, product buildup and bacteria that block your pores and fuel the beardruff cycle. It clears the environment your beard lives in  so everything that comes after actually works.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis isn't a regular soap. Regular soap strips moisture and disrupts your skin's pH. This is formulated specifically for the beard and the skin underneath it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLauric acid clears sebum biofilm and unblocks congested pores\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eRemoves product buildup that traps bacteria\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDoesn't strip natural oils - cleans without over-drying\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eCold pressed in-house - no synthetic fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhen to use it:\u003c\/strong\u003e 2-3 times per week. Always before the Conditioning Oil. Sequence is everything.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePart of the Ritual and Routine kits.\u003c\/strong\u003e If you're already on a kit - this is your refill. The system only works when Step 1 runs consistently. Don't skip it when you run out.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade by us. In West London. Every batch. No synthetic fragrance - because fragrance is what caused your itch in the first place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFree UK delivery. 30-day guarantee. £12.00.\u003c\/p\u003e","brand":"Rugged Beard Co","offers":[{"title":"Charcoal + Peppermint","offer_id":53685091008897,"sku":"","price":11.95,"currency_code":"EUR","in_stock":true},{"title":"Nettle + lavender","offer_id":53685090943361,"sku":"","price":11.95,"currency_code":"EUR","in_stock":true},{"title":"Honey + oatmeal","offer_id":53685090976129,"sku":"","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1653\/8977\/files\/Soap_yellow.png?v=1763632270","url":"https:\/\/ruggedbeard.co\/en-fr\/products\/beard-shampoo-bar-uk","provider":"Rugged Beard Co","version":"1.0","type":"link"}