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Premium Beard Care
Not Watered Down. Not Backing Down.
50, 000+ Happy Customers (4.9/5)
Value Story
We Formulate In-House
No outsourcing or mass-production
We Use Cold-Pressed, Unrefined Oils
Natural ingredients with heavy nutrient profile
We Choose Ingredients That Serve A Function - Not A Fragrance
Matching each product's mission with precision
We Keep It Honest
Raising the bar, working to make things better, cleaner & purposeful
Most beard brands don't make their own products. And it shows.
Generic white-label formulas repackaged under different brand names - uninspired, unoriginal, mass-produced.
Mineral oils, refined fillers, or bulk blends stripped of nutrients.
Scent-led formulas that smell good but starve your beard of actual benefits.
The Roots Routine Builder
We’re 5 Star Rated.
4.72 / 5.0
655 reviews 655 total reviews
Protective Beard Balm
4.89 / 5.0
1365 reviews 1365 total reviews
Cleansing Beard Soaps
4.83 / 5.0
626 reviews 626 total reviews
Nourishing Beard Oil
4.82 / 5.0
554 reviews 554 total reviews
Cleansing Beard Soap | Nourishing Beard Oil | Protective Beard Balm
🎁 Free gift with subscription
Why Us
Born, Brewed & Bottled By Us (Brentford, UK)
Private - label rebrands, paying mark-up for generic formulas
Raw, unrefined ingredients to maximize nutrient profile
“Natural oils” often refined heat, treated & cut with fillers
Solution-first formulas targeting beard ruff, itch & split ends
Smells nice but fails to tackle problems at root
Eco - Friendly packaging
Plastic - Heavy wasteful packaging
Why Subscribe?
Flexible Delivery – Every 2, 4, or 6 months — set it and forget it.
Save up to 40% – Our biggest discounts are reserved for subscribers.
Free UK Shipping for Life
Less Thinking – Stay stocked with premium beard care, on your terms.
About Us
We’re an independent brand crafting everything ourselves in a small West London workspace.
Raising the bar — ingredient by ingredient, batch by batch, product by product. Working to make things better, cleaner, and more honest.
