50,000+ Happy Customers (4.9/5)

Premium Beardcare For The Rough Around Your Edges

Crafted By Founders, Not Factories

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Top Picks Of The Tribe

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Our most-loved products, trusted by beards everywhere. Find out what everyone’s raving about.

Roots Combo - 100ml Oil x 30g Balm

Nourishing Beard Oil | Protective Beard Balm

ADD TO CART £45.98

Roots Beard Oil - 100ML

Nourishing Beard Oil

ADD TO CART £30.99

Roots Beard Balm - 30g

Protective Beard Balm

ADD TO CART £14.99

Roots Beard Soaps - 140g

Cleansing Beard Soaps

ADD TO CART £11.99

Natural Beardcare - Reimagined.

No Synthetic additives

We don’t add nasty chemicals to our products, meaning you can use our products 100% worry free

Cruelty Free

We actively against animal testing and all of our products are cruelty-free

Natural Ingredients

We believed in a different approach. Our philosophy is simple: Natural, Wholesome, and Effective

CPSR Certified

Each ingredient In our formulas undergoes rigorous testing including stability, microbiological & toxicological assessments

Why So Rugged?

Roots Beard Oil Benefits

Deep Hydration Penetrates Beard, locking in moisture to prevent dryness and Beard dandruff
Nourishes & Strengthens: Rich in Vitamins and essential fatty acids to nourish & strengthens Beard hair follicles
Natural Ingredients: Crafted from premium oils and natural extracts, ensuring gentle care
Four Signature Scents: Choose from our four unique scents, tailored to elevate your beard care

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Roots Beard Balm Benefits

Moisturizes & Seals: Provides long-lasting hydration, sealing in moisture to keep your beard soft and manageable.
Light Hold & Shape: Adds structure with a natural hold, helping to tame unruly hairs without stiffness
Protects & Conditions: Beeswax & nutrient rich butters form a protective barrier, shielding from environmental stressors & reducing irritation

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Roots Beard Soap Benefits

Gentle Cleanse: Formulated to cleanse without compromise, leaving your beard refreshed and balanced.
Revitalizes & Softens: Contains nourishing ingredients to soften the beard and soothe the skin underneath.
Prevents Build-Up: Removes dirt and product residue to keep hair follicles clear to promote healthy growth.
Three Fresh Selections: Unique scent variations designed to leave your beard smelling clean and invigorated.

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We’re 5 Star Rated.

108,324 Happy Beards

Excellent service

I must say excellent service and fast shipping

Glen M Verified Buyer

Fresh and Invigorating

Beard feels softer and healthier than EVER!

David M Verified Buyer

Love it

I absolutly love the variety of scents in the trio

Shaun K Verified Buyer

Why choose Rugged beard co?

	The Rugged Beard Company	Competitor A	Competitor B	Competitor C
Complete Beard Care Routine	Complete Beard Care Routine	Complete Beard Care Routine	Complete Beard Care Routine	Lacks full care solutions for beard health.
Value for Money	Premium quality at affordable prices.	Premium quality at affordable prices.	High costs.	Low-cost, low-quality formulations.
Educating Customers	Beard Academy with tutorials, guides & personal tips.	Beard Academy with tutorials, guides & personal tips.	No educational content provided.	Focused only on selling products.
CPSR Trusted & Tested	Fully regulated, CPSR-certified, UK-tested for safety	No certifications disclosed.	Products shipped without meeting UK safety standards.	Limited transparency on product testing.
Sustainable Packaging	Eco-friendly packaging.	Plastic-heavy, wasteful packaging.	Minimal sustainability efforts.	No eco-conscious initiatives.
Problem-Solving Formulas	Tailored to tackle dandruff, dryness, irritation & more.	Generic formulations.	No focus on solving specific beard issues.	Lacks problem-specific solutions.
Made in the UK	Handcrafted in the UK with local expertise and care.	Products shipped from overseas; unregulated production.	Bulk white-labeled products made abroad.	Imported with limited control over production.
Quality & Transparency	Ethical practices, clearly labeled ingredients & natural sourcing.	Misleading claims about natural ingredients.	Lack of transparency around sourcing and production.	Ethical and sourcing practices undisclosed.

All our products are handcrafted in the UK, regulated for safety, and made with ethically sourced, natural ingredients. Unlike others, we prioritize quality and transparency at every step.