About Us

Premium Beard Care, No Bullsh*t ingredients.


The Rugged Beard Company

All 100% free from bullsh*t ingredients. We at The Rugged Beard Company believe that the best quality products are created with love, and all-natural, wholesome ingredients. Our products are carefully hand-crafted by our team of facial hair obsessed folks. Our range of uniquely fragranced & invigorating beard grooming products include beard oils, beard balms, moustache waxes, and high-quality combs & brushes to keep even the most wild of beards looking full & luscious, the whole day (or night) through.

The Rugged Beard Company have been hand-crafting and offering our beard grooming products since our debut in 2016. We strive to provide exceptional customer service, along with luxurious products, that keeps our customers wanting more. We run without a middle man, providing you with great products that have been developed by our loving team. We’d love to hear from you. Contact us to discuss any questions you may have directly with the individuals who know that even the most rugged of beards deserve love, too.

Beard Routine

The Rugged Beard Company



Cleanse the bearded area with water and then massage a small amount of Beard Shampoo into the beard. Rinse through with water. On average we recommend washing your beard twice - three times a week.



Gently pat any excess moisture with a towel. Massage Beard Oil or Beard Balm into the bearded area and leave to absorb into the hair and skin.



Use your fingers or beard comb to style your beard to your liking. While a balm won’t give you an extra-strong hold like a gel or pomade would, it does offer more control and light hold.

Hand-crafted beard oil

Invigorate your beard, and your senses, with The Rugged Beard Company’s luscious beard oil. Our small batch production process, paired with our affinity for only using the finest natural ingredients available, creates a product that nourishes beards and the surrounding skin alike. A healthy beard equals a happy man. All of our beard oils are crafted using wholesome ingredients like sweet almond oil, jojoba oil and high quality essential oils.

Uniquely fragranced & invigorating beard balm

Don't just tame the beast; give it some much needed love. Our luxurious beard balms will make you realize that rugged & healthy go hand-in-hand. Our rich & nutritious buttery formula combines deep conditioning power with a light hold, immediately creating the appearance of a full, dense, and well-groomed beard.


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