Manufactured in the UK
from natural & ethically sourced ingredients
Free UK Shipping On all Orders
over £40
"No adulterated oils, no synthetic suds. No cosmetic fillers. No bulked-out blends. This is our rebellion against watered down formulas"
A.Hassan & E.Shabaan, Co-Founder & CEO
The Team
Ingredient purity, founder-led production, problem-solving.
We’re an independent brand rooted in craftsmanship, making everything ourselves in a small but mighty workspace in West London— guided by purpose & precision. We obsess over the fine details — sourcing responsibly, formulating with intention, and crafting in small batches to ensure every product we make meets a higher standard.
Our Mission
Our formulas are packed with raw, unrefined carrier oils & butters, because thats the only way we ensure a nutrient heavy product. We source directly from trusted UK suppliers, with a focus on function, purity, sustainability & fair sourcing.
Everything we make is backed by transparency & intention. We dont just sell beard care - we expose industry shortcuts because you deserve to know whats on your skin, and whats hiding in the stuff you're told to trust.
Just honest, founder-led craftsmanship using raw, unrefined and carefully sourced ingredients. We dont cut corners - and we'll never hide whats inside.
Nourishing Beard Oil
2x Roots Beard Soaps + 1x Roots Beard Oil + 1x Roots Beard Balm
Complete Set
6 Cleansing Roots Beard Soaps
Daily Defence
2x Roots Beard Soap + 1x Roots Beard Oil
Beginners Guide