Premium Beardcare For The Rough Around Your Edges

Built By The Beard Scientists

No Bullsh*t Ingredients 🌱

Gear Up Your Beard Arsenal

Condition, clean or moisturise. We’ve got your beard’s needs covered.
Beard Oils
Beard Balms
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We’re 5 Star Rated.

52,324 Happy Beards

2 days ago
Fresh and Invigorating
Beard feels softer and healthier than EVER!
David M Verified Buyer
3 Days Ago
Rugged beard co has completely transformed my beard care routine, the combo is a game changer
Malachi R Verified Buyer
5 Days Ago
Love it
I absolutly love the variety of scents in the trio
Shaun K Verified Buyer
1 week ago
Rugged Riverstone
Was skeptical about the charcoal but its become part of morning routine
Yusuf A Verified Buyer
3 weeks ago
Excellent service
I must say excellent service and fast shipping
Glen M Verified Buyer

Natural Beardcare - Reimagined.

No Synthetic Additives
We don’t add nasty chemicals to our products, meaning you can use our products 100% worry-free
100% Vegan
All of our oils, balms, shampoos and accessories are made out of 100% vegan raw materials.
We actively campaign against animal testing and all of our products are cruelty-free.
Unsure which of our products will work for you?
Take our 45 second beard quiz and let us recommend a perfectly personalised Beard-care plan.
Build a Bundle and save up to 40% on shampoo + 2 FREE Gifts
Build a bundle consisting of one beard oil, one beard shampoo and one beard balm to save 40% on shampoo + get 2 FREE Gifts.
Want to know more about us? Read our story.
Founded, grown and established in the United Kingdom. Learn how we built our cutting edge brand.

See Our Beard Tales, Every Strand Counts!