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As seen on
Mens Health
askmen logo
The Telegraph
No Synthetic Additives
Natural Ingredients
Cruelty-Free

The Rugged Routine Save 40% + 2 Gifts

£39.00 £65.00 SAVE 40%
Create Your Ultimate Beard Care Routine With Our Customizable Bundle. Select Your Preferred Beard Soap, Beard Oil & Balm Scents, And Enjoy Free Shipping & A Complimentary 10ml Beard Oil.
1
Beard Soap
2
Beard Oil
3
Beard Balm
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Select Your Beard Soap
Whats Included
Key Ingredients
Description
As seen on
Mens Health
askmen logo
The Telegraph
No Synthetic Additives
Natural Ingredients
Cruelty-Free
12 Mar. Estimated arrival
09 Mar. Order placed
10-11 Mar. Order dispatches
12 Mar. Delivered!
1
Beard Soap
2
Beard Oil
3
Beard Balm
CHOOSE BEARD SOAP
3 Easy Steps To Fix Your Beard Problems
 Shaving Beard Man
STEP 1
CHOOSE BEARD WASH
Happy Beard Man
STEP 2
CHOOSE BEARD OIL
 Beard Man
STEP 3
CHOOSE BEARD BALM

Whats Really Going On With Your Beard?

Beard Bacteria

Beard Bacteria thrives in the moist environment of your beard when it traps sweat, food particles and dirt

Beard Dandruff

"Beardruff" occurs when the skin beneath the beard becomes overly dry

Beard Scarring

Beard Scarring reduce nutrient delivery to the hair follicles, leading to sparse growth.

beard problems
Beard Breakage

Beard breakage occurs from environmental exposure, lack of moisture, or aggressive grooming techniques

Split Ends

Split ends occur when the cuticle, or the hair’s outer protective layer, becomes compromised

Cuticle loss

Cuticle erodes due ro frequent mechanical stress, chemical exposure, or environmental wear

beard problems
Beard Bacteria

Beard Bacteria thrives in the moist environment of your beard when it traps sweat, food particles and dirt

Beard Dandruff

"Beardruff" occurs when the skin beneath the beard becomes overly dry

Beard Scarring

Beard Scarring reduce nutrient delivery to the hair follicles, leading to sparse growth.

Beard Breakage

Beard breakage occurs from environmental exposure, lack of moisture, or aggressive grooming techniques

Split Ends

Split ends occur when the cuticle, or the hair’s outer protective layer, becomes compromised

Cuticle loss

Cuticle erodes due ro frequent mechanical stress, chemical exposure, or environmental wear

1
LATHER
mens beard
2
MOISTURIZE
2_BUILD_YOUR_BUNDLE
3
PROTECT
Beard Balm

What Make Our Rountine Unique

ruggedbeard

Beard Oil Benefits

  • Deep Hydration Penetrates Beard, locking in moisture to prevent dryness and Beard dandruff
  • Nourishes & Strengthens: Rich in Vitamins and essential fatty acids to nourish & strengthens Beard hair follicles
  • Natural Ingredients: Crafted from premium oils and natural extracts, ensuring gentle care
  • Four Signature Scents: Choose from our four unique scents, tailored to elevate your beard care

Beard Balm Benefits

  • Moisturizes & Seals: Provides long-lasting hydration, sealing in moisture to keep your beard soft and manageable.
  • Light Hold & Shape: Adds structure with a natural hold, helping to tame unruly hairs without stiffness
  • Protects & Conditions: Beeswax & Natural Butters form a protective barrier, shielding from environmental stressors & reducing irritation
  • Four Scent Options: Creating a subtle, lasting fragrance.
rugged beard Products
rugged beard Soap

Beard Wash Benefits

  • Gentle Cleanse: Formulated to cleanse without stripping natural oils, leaving your beard refreshed and balanced.
  • Revitalizes & Softens: Contains nourishing ingredients to soften the beard and soothe the skin underneath.
  • Prevents Build-Up: Removes dirt and product residue to keep hair follicles clear to promote healthy growthclean and invigorated.
  • Three Fresh Selections: Unique scent choices designed to leave your beard smelling clean and invigorated.

Why choose Rugged Beard Co?

The Rugged Beard Company Competitor A Competitor B Competitor C
mustache Icon Complete Beard Care Routine
Beard Care Routine
Beard Care Routine
Beard Care Routine
Beard Care Routine
Budget Friendly Icon Value for Money
Premium quality at affordable prices.
Premium quality at affordable prices.
High costs with limited results.
Low-cost, low-quality formulations.
rugged table image Educating Customers
Beard Academy with tutorials, guides & personal tips.
Beard Academy with tutorials, guides & personal tips.
 No educational content provided.
Focused only on selling products.
world icon Made in the UK
Handcrafted in the UK with local expertise and care.
Products shipped from overseas; unregulated production.
Bulk white-labeled products made abroad.
Imported with limited control over production.
leaf icon Sustainable Packaging
Eco-friendly packaging.
Plastic-heavy, wasteful packaging.
Minimal sustainability efforts.
No eco-conscious initiatives.
quality check Icon CPSR Trusted & Tested
Fully regulated, CPSR-certified, UK-tested for safety
No certifications disclosed.
Products shipped without meeting UK safety standards.
Limited transparency on product testing.
enviroment friendly icon Problem-Solving Formulas
Tailored to tackle dandruff, dryness, irritation & more.
Generic formulations.
No focus on solving specific beard issues.
Lacks problem-specific solutions.
quality check Quality & Transparency
Ethical practices, clearly labeled ingredients & natural sourcing.
Misleading claims about natural ingredients.
Lack of transparency around sourcing and production.
Ethical and sourcing practices undisclosed.

All our products are handcrafted in the UK, regulated for safety, and made with ethically sourced, natural ingredients. Unlike others, we prioritize quality and transparency at every step.

Organically Sourced Naturally Crafted

Made in Britain

Frequently Ask Questions

What’s included in The Rugged Routine?
How often should I use the products in The Rugged Routine?
How do I choose the right products for my beard?
What’s the difference between Beard Oil and Beard Balm?
What’s the advantage of The Rugged Routine over buying products individually?
Do the products work for all beard lengths and types?