Manufactured in the UK
from natural & ethically sourced ingredients
Free UK Shipping On all Orders
over £40
Premium Beard Care
Stopping beard irritation at the source.
100,000 + Happy Customers (4.9/5)
Value Story
We Choose Ingredients That Solve Beard Irritation
Matching each product's mission with precision
We Fix the Root Cause, Not the Symptom
By managing oil distribution, deep rooted barrier health & build up - in the right order.
We Formulate In-House
Raising the bar, working to make things honest, cleaner & purposeful
We Use Cold-Pressed, Unrefined Oils
Natural ingredients with heavy nutrient profile
4.83 / 5.0
635 reviews 635 total reviews
Repair & Restore
4.82 / 5.0
536 reviews 536 total reviews
2x Beard Shampoo |1x Conditioning Beard Oil | 1 Roots Beard Balm|
Maintenance System for Longer Beards
4.71 / 5.0
7 reviews 7 total reviews
6 Cleansing Beard Shampoo
Daily Defence
4.52 / 5.0
120 reviews 120 total reviews
2x Beard Shampoo |1x Conditioning Beard Oil
Starter System for Beard Irritation
Why Us
Born, Brewed & Bottled By Us (Brentford, UK)
Private - label rebrands, manufactured abroad, paying mark-up for generic formulas
Raw, unrefined ingredients to maximize nutrient profile
“Natural oils” often refined heat, treated & cut with fillers
Solution-first formulas targeting beard irritation at the root
Smells nice but fails to tackle problems at root
We offer a 30 day-money-back guarantee if the products don't suit - no gambling on empty promises
Empty promises
Eco - Friendly packaging
Plastic - Heavy wasteful packaging
We’re 5 Star Rated.
Glen M Verified Buyer
David M Verified Buyer
Shaun K Verified Buyer
About Us
We’re an independent brand crafting everything ourselves in a small West London workspace.
Raising the bar — ingredient by ingredient, batch by batch, product by product. Working to make things better, cleaner, and more honest.