Manufactured in the UK
from natural & ethically sourced ingredients
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over £40
Built for every stage From first growth to full mane. The only two kits your beard will ever need for beard that looks as good as it feels.
4.82 / 5.0
536 reviews 536 total reviews
2x Beard Shampoo | 1x Conditioning Beard Oil | 1 Roots Beard Balm|
Maintenance System For Longer Beards
4.52 / 5.0
121 reviews 121 total reviews
2x Beard Shampoo | 1x Conditioning Beard Oil
Great for New Growers & Short beards
4.89 / 5.0
1371 reviews 1371 total reviews
Purge & Reset
Cleanse your beard.
4.83 / 5.0
636 reviews 636 total reviews
Repair & Restore
Where Nourishment Begins
Honest Craftsmanship, Natural Ingredients, Relentless Care Poured Into Every Product.
Because When You’re Building Something That Carries Your Name - Shortcuts Aren’t An Option.
It started with a problem, beard care built with surface shine - not health. So we built the Roots Edition - soaps to cleanse deeply, oil to nourish, and balm to protect without compromise. Every product is crafted with raw, unrefined ingredients because beards deserve honesty. 3 Products designed to tackle the environment your beard lives in.
We match each product's mission with precision: Coconut oil for cleansing on our soaps. sea buckthorn packed with omega's for reparative hydration. mango butter for protection on our balm, Every ingredient earns its place through performance, not penny-pinching.
The world produces incredible raw materials. But formulations? That happens here. Our Shea Butter comes from Ghana. Our Argan Oil from Morocco. Every drop is blended and tested in our Brentford lab - when you make something yourself, responsibility feels heavier - Just hands-on craftsmanship.