Manufactured in the UK
from natural & ethically sourced ingredients
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over £40
Ritual - Starter Kit
✅ Great for New Growers & Short beards
Fix the irritation at the root - not just the surface
A 2-step system that clears what's clogging your beard roots and restores what's missing. Includes 1 Beard Shampoo bar , 1 Beard Conditioning Oil + an additional Free beard shampoo bar on us.
🦠 Disrupts Bacteria - Removes what's feeding under the surface
🧼 Lifts Buildup - Lauric acid clears clogged pores
🧱 Barrier Repair - Rebuilds the skin's protective seal that beard hair disrupts
🔥 Calms Inflammation - Omega-7 from sea buckthorn quiets redness and irritation
💧 Locks In Moisture - Stops the dry, tight feeling at the source
🧪 Formulated With Function - Every ingredient earns its place
Sweet Orange, Lavender, Cedarwood
Peppermint, Eucalyptus, Tea Tree
Lemon, Rosemary , Sandalwood
Subscribe & Save
€43,95 €41,76
5% OFF
🚚 Shipped & Billed every 3 months
🔄 Pause, skip, or cancel anytime.
Cleanser Shampoo Bar (Free)
One-Time Purchase
€43,95
Same Scent Set. No Subscription.
€87,90 €65,93
25% OFF
4x Cleanser Shampoo Bar 2x Conditioning Beard Oil
0
4-Month Supply
Includes: 4x Soaps bars + 2x Beard Oils ✅ Free shipping
6-Month Supply
€131,85 €92,30
30% OFF
Includes: 6x Soaps bars + 3x Beard Oils ✅ Free shipping
Black Acetate
Here's what's actually happening with your beard
Your skin produces natural oil to protect itself - once facial hair grows your skin underneath completely changes. This oil is unevenly distributed on your chin/beard - leaving the skin underneath dry, tight, and defenceless. Dead skin builds up. Pores clog. Bacteria feeds. Your body fights back with inflammation. That's the itch. That's the flakes. That's why nothing you've tried has worked - because it never fixed what's actually broken.
Our Ritual works in sequence:
Step 1 - Clear the buildup: The Beard Shampoo uses lauric acid from organic coconut oil to lift trapped residue, unclog pores, and disrupt bacteria - without stripping everything your skin needs.
Step 2 - Restore the barrier: The Beard Oil delivers Omega-7 from sea buckthorn to calm inflammation, seal in moisture, and rebuild the protective layer your roots lost.
🧼 1x 140g Beard Shampoo bar🧴 1x 100ml Conditioning Beard Oil🎁 1x FREE 140g Beard Shampoo bar
High in fatty acids, creates a protective barrier, deeply penetrating
One of the only plants with Omega-7 (palmitoleic acid), regenerates skin cells, rare anti-inflammatory
Squalene + Vitamin E, anti-inflammatory, mimics skin's natural oils
Vitamin E + fatty acids, lightweight absorption, softens without grease
Ricinoleic acid, promotes blood flow to follicles, thick coating
80%+ oleic acid, absorbs fast, environmental protection
Lauric acid is antimicrobial, penetrates the hair shaft (not just sits on top)
Molecularly similar to human sebum, tricks skin into balancing its own oil production
Perfect 3:1 Omega-6 to Omega-3 ratio, high in GLA (rare anti-inflammatory), non-comedogenic, absorbs instantly without grease
Subscription should come with perks - not penalties. Get the best deal, the most flexibility, and one less thing to worry about.
✔️5% Off
✔️Delivered Every 3 Months
✔️Pause, skip, or cancel anytime
Once beard hair grows, your face changes. Natural oils your body produces are spread thin - leaving the skin underneath dry, stressed, and vulnerable.
Dead skin underneath sheds faster, sweat gets trapped, bacteria builds up, pores get clogged and inflammation happens at the root.
First cleanse to clear buildup, then restore what your skin lost. One can't work without the other.
Powdered by Coconut Oil
Lauric acid from the organic coconut oil lifts buildup, releases clogged pores, and disrupts bacteria - without stripping what's healthy.
Powdered By Sea Buckthorn
Omega-7 in sea buckthorn calms inflammation, reinforces your skin’s protective seal and helps skin's roots retain moisture.
You didn't grow a beard to feel self-conscious. To wince when you touch it. To watch her flinch when it brushes her cheek.
That's not what this was supposed to be.
This is what your beard was meant to feel like.
“My partner stopped touching my face-said it felt life steel wool”
“She pulled me in by my beard last night. never happened before”
“It looked full but felt like straw-dry, brittle, lifeless”
“My barber asked what i changed. Couldn't stop talking about the texture.”
“I shaved it off three times because the wiry texture drove me insane”
"Six months in. Longest I've ever kept it. Not stopping now."
“Every product ust sat on top. Underneath? Still hy. Still rough. Still embarrassing.
“It finally feels like mine-not something I'm against”
Work the shampoo bar into a rich lather and massage it deep into your beard - don't just skim the surface. Get your fingers right down to the skin beneath, scrubbing in circular motions to lift away dirt, oil, and dead skin cells that clog follicles and cause itchiness.
This isn't a daily wash. Over-washing strips your beard of its natural oils, leaving it dry and brittle. Use the shampoo bar 2–3 times per week maximum to keep your beard clean without compromising its natural moisture balance.
📅 2–3 times per week
Apply the conditioning oil immediately after washing, while your beard is still slightly damp. This locks in moisture and allows the oil to penetrate deeper into both the hair shaft and skin.
Here's what most men get wrong: they just coat the surface of their beard. Instead, work the oil deep beneath your beard hair, massaging it directly into the skin underneath. This is where beard health actually begins - nourished skin means stronger, softer hair growth from the root.
📅 Daily (especially after washing)
Its a two-step system designed to cleanse and nourish your beard at the root. Each Ritual comes with 1 Beard Soap, 1 Beard Oil & 1 additional FREE Beard Soap on us.
Step 1: A plant-based beard soap that purifies.
Step 2: A Nutrient-rich beard oil that locks in hydration and strengthens the follicles.
Most beard brands slap on fragrances and fillers to hide the problem. They outsource manufacturing to a lab halfway across the world then charge you the crazy markup for a factory made, copy paste formula.
We don't mask symptoms - we solve them. The Roots Ritual targets the real causes of beard irritation and dryness with raw, unrefined oils and butters rich in nutrients & antioxidants. This ritual has a 100ML Beard oil - 3X the industry standard for a fraction of the price!
Yes! We designed this roots ritual to last 3 months, to supplement the 100ml Beard Oil Bottle.
So you get 1x Beard Soap, 1x 100ML Beard Oil + An additional Free Beard Soap
Every batch is handcrafted in-house at our workshop in Brentford, West London.The cold pressed soaps take 48 hours to make, then 6 weeks to cure for the nutrients to blend effectively on the bar.The Beard Oil is blended with 4 powerful carrier oils + a mixture of natural aromas
Yes. Try it risk-free for 30 days. If you don't notice a difference in hydration, softness & comfort, we'll refund you - no questions asked.
Yes it does! Sea Buckthorne is the one of the world richest and most nutrient dense plant oils on earth! its called the supernova of skincare for a reason and we are the only beard brand in the UK to put this powerful ingredient on our 100 ML Beard Oil. 3X THE INDUSTRY STANDARD. One of the advantages of bringing manufacturing in-house is sourcing the best for our customers beards.
Our Beard Soaps are made the old-school way - poured, cut, and cured in-house by us, not in some factory.We use cold pressed oils like Olive Oil and Coconut Oil that do the heavy lifting. Each bar is left to cure for over 5 weeks which gives it a longer-lasting use. No artificial foam boosters- just pure, potent ingredients that go straight to work.
Each Roots Ritual set lasts around 2-3 months with daily use, this obviously depends on your beard length.
Use the beard soap & the beard oil daily to keep your beard hydrated, soft & itch free.
Each Roots Ritual set comes with 2 beard soaps (140g) and 1 beard oil (100ml) - naturally scented and crafted to compliment each other.