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The Care, Conversations & Culture of Better Beards
3 min read
In simple terms, unrefined means an oil or butter is in its most natural, untouched state. It has been pressed or extracted with minimal processing, keeping its natural colour, aroma, viscosity, and nutrients intact. Refined oils, on the other hand,...
Why We Choose to Stay Independent – Even When It Would Have Been Easier Not To When we started Rugged Beard Co, the “easy road” was right there: investors, co-packers, glossy labels, and watered-down formulas. It would have meant faster...
4 min read
Introduction At Rugged Beard Co, we don’t believe in shortcuts or fillers. Every ingredient in the RootsRoutine was hand-picked for its function, history, and integrity. From cleanse, to nourish, to protect — here’s why Coconut Oil, Sea Buckthorn, and Mango...
Where It All Began I’m Ebrahem, co-founder of Rugged Beard Co. Like most men, I started out using what the industry had to offer: beard oils and balms that looked sharp, smelled strong, but left me with irritation, dryness, and...
Roots Beard Balm: Ingredient Spotlight - Mango Butter When we set out to create the Roots Beard Balm, we didn’t want another wax-heavy,fragrance-first balm. We wanted something that protected, nourished, and actually worked. That’s why we chose Mango Butter as the...
6 min read
The Beard Problem No One Talks About Beards are magnets for the world around us. Sweat, dirt, food, pollution — even bacteria — get caught in facial hair more than most men realize. That’s why cleansing isn’t just a “nice-to-have,” it’s...
What is Sea Buckthorn? Sea Buckthorn (Hippophae rhamnoides) is a hardy shrub that grows in windswept, sandysoils across Europe and Asia. Its bright orange berries are pressed into a richly pigmentedoil — naturally golden to deep amber — prized for...
5 min read
The Roots Routine: How to Use It, Why It Works, and the Benefits You’ll Love Your Roots Routine is designed to be simple, effective, and transformative. Start with the cleanser to gently remove build-up and refresh your scalp. Follow with...
Wondering how to use beard balm the right way? This guide walks you through the benefits, exact steps, and pro tips to soften, shape, and strengthen your beard—featuring The Rugged Beard Co™ Balm made with raw, unrefined ingredients in the UK.
Itchy beard? You’re not alone. Learn how to stop beard itch, soothe your skin, and grow a better beard with Rugged Beard Co™’s simple, proven routine.
Still using regular soap on your beard? Upgrade your grooming game. Learn how to use beard soap properly and why Rugged Beard Soap is the key to a softer, cleaner, healthier beard.
Beard balm or beard oil? One hydrates, one styles—but together they’re unstoppable. Learn how to use both like a grooming pro, and why the Rugged Routine Bundle gives your beard the edge.
New to beard oil or just doing it wrong? Here's how to use it like a pro—plus the benefits, how much to use, and why Roots Beard Oil belongs in every man’s routine.
8 min read
Think growing a beard is enough? Think again. Discover 10 expert-approved beard hygiene tips to keep your face mane clean, soft, itch-free, and downright legendary—with help from The Rugged Beard Co™.
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