Where It All Began I’m Ebrahem, co-founder of Rugged Beard Co. Like most men, I started out using what the industry had to offer: beard oils and balms that looked sharp, smelled strong, but left me with irritation, dryness, and disappointment. When I’d had enough, I turned to raw carrier oils. I bought them myself, applied them to my beard, my skin, even scars and rashes. The results were life-changing. My skin calmed, my beard softened, and I realised something important: nature works, if you don’t dilute it. But I also realised something worse: the grooming industry wasn’t built on integrity. It was built on fragrance over function, shortcuts over solutions. That’s when Rugged Beard Co. was born. Topics Covered in This Guide Two Founders, One Mission Frustration with the Industry Always Learning, Always Refining The Road Ahead Closing Ethos Featured: Behind The Scenes Two Founders, One Mission I didn’t start this journey alone. My co-founder Amir believed in the same vision — but he brought a vital edge to it. Where I was obsessed with natural ingredients, Amir focused on ethics and sustainability. He made sure our raw butters and oils came from the right places, from suppliers who respected both people and planet. He organised our production process, insisted on traceability, and helped us stay grounded when the easy road was to cut corners. He also invested his savings alongside mine. Two friends, building something from scratch, betting on the belief that men deserve better. Together, we decided to make Rugged Beard co different: no outsourcing, no white-label shortcuts. Just two founders, crafting every product ourselves in West London.. Featured: Behind The Scenes Frustration with the Industry Everywhere we looked, men’s grooming was packed with synthetics, fillers, and cheap coatings. Products that masked issues instead of solving them. We couldn’t believe what brands were getting away with — charging premium prices for watered-down formulas. So we set ourselves a clear rule: everything we make must be raw, functional, and honest. No fragrance cocktails No watered-down shortcuts No factory-made templates That’s why our integrity statement reads: Not watered down. Not backing down. Featured: Amir Preparing Roots Beard Oil Always Learning, Always Refining But this isn’t where we stop. Grooming isn’t static, and neither are we. I’ve enrolled with the School of Natural Skincare, pushing deeper into formulation science and expanding into skincare beyond beards. Amir is driving our ethical sourcing standards higher, constantly reviewing where we buy from and how we produce. Rugged Beard Co is about more than just beard care. It’s about setting a new standard for men’s grooming built on transparency, science, and integrity. The Road Ahead We’re still at the start of this journey, but our direction is clear: Strip back the noise Solve real problems — itch, dryness, dandruff, breakage Keep refining, keep improving Because grooming shouldn’t be about masking flaws with perfume. It should be about strengthening what’s real. Featured: Behind The Scenes Closing Ethos From West London to your bathroom shelf, Rugged Beard Co. is built on passion, ethics, and persistence.Two founders, one mission: to bring integrity back to men’s grooming.