Manufactured in the UK
from natural & ethically sourced ingredients
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over £40
Built for men who've found what works. Individual shampoo bars, conditioning oils, and protective balms to keep your routine running just what you need next
4.83 / 5.0
636 reviews 636 total reviews
Repair & Restore
Where Nourishment Begins
4.72 / 5.0
656 reviews 656 total reviews
Sculpt & Shield
The Final Layer Of Calm. Control.
4.89 / 5.0
1371 reviews 1371 total reviews
Purge & Reset
Cleanse your beard.
Honest Craftsmanship, Natural Ingredients, Relentless Care Poured Into Every Product Because When You’re Building Something That Carries Your Name - Shortcuts Aren’t An Option.
It started with a problem, beard care full of fillers, never solutions. So we built the Roots Edition - soaps to cleanse deeply, oil to nourish without grease, and balm to protect without compromise. Every product is crafted with raw, unrefined ingredients because beards deserve honesty. No shortcuts, no synthetic loopholes. Just lab-tested formulas that work.
We match each product's mission with precision: sea buckthorn packed with omega's for reparative hydration. mango butter for protection on our balm, and coconut oil for cleansing on our soaps. Every ingredient earns its place through performance, not penny-pinching.
Our Shea Butter comes from Ghana. Our Argan Oil from Morocco. Every drop is blended and tested in our Brentford lab. Why? Because the worlds best ingredients deserve British precision. We're obsessive about improvement - constantly hunting better oils, refining ratios, and pushing what 'natural' grooming can do, No brokers, no bulk bins. Just hands-on craftsmanship.