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Routine - Maintenance Kit
✅ Great for Longer beards
Your beard got longer. The problems got deeper.
A 3-step system built for beards that have outgrown basic care. Includes 1 Beard Shampoo, 1 Beard Oil, 1 Beard Balm + an additional free beard shampoo on us.
🦠 Disrupts Bacteria - Removes what's feeding under the surface
🧼 Lifts Buildup - Lauric acid clears clogged pores
🧱 Barrier Repair - Restores what months of sebum deprivation broke down
🔥 Calms Deep Irritation - Omega-7 reaches skin that's been inflamed for too long
💧 Conditions Hair & Skin - Softens wiry strands that drag and irritate
🛡️ Seals & Protects - Balm locks in moisture and shields against the elements
🧪 Formulated With Function - Every ingredient earns its place
Sweet Orange, Lavender, Cedarwood
Peppermint, Eucalyptus, Tea Tree
Lemon, Rosemary , Sandalwood
Subscribe & Save
€52,95 €50,31
5% OFF
🚚 Shipped & Billed every 3 months
🔄 Pause, skip, or cancel anytime.
Cleanser Shampoo Bar (Free)
One-Time Purchase
€52,95
Same Scent Set. No Subscription.
€105,90 €79,43
25% OFF
2x Cleanser Shampoo Bar 2x Conditioning Beard Oil 2x Protective Beard Balm
0
4-Month Supply
Includes: 4x Soaps bars + 2x Beard Oils ✅ Free shipping
6-Month Supply
€158,85 €111,20
30% OFF
Includes: 6x Soaps bars + 3x Beard Oils ✅ Free shipping
Here's what changes after 3 inches:
More hair. More sebum absorbed. Less reaching your skin. The dryness that started small is now constant. Your skin's been starved for months — and now the hair itself is drying out too. Rough, wiry strands drag across irritated skin with every movement. Buildup goes deeper. Residue hides longer. The itch isn't occasional anymore — it's background noise you've learned to live with.
You shouldn't have to.
The Routine works in sequence:
Step 1 - Deep clear The Beard Shampoo uses lauric acid from organic coconut oil to cut through layers of trapped residue, product buildup, and bacteria that short-beard routines miss.
Step 2 - Restore and condition The Beard Oil delivers Omega-7 from sea buckthorn to repair your skin's barrier while conditioning coarse, dehydrated hair — reducing friction from the inside out.
Step 3 - Seal and protect The Beard Balm locks everything in. Added occlusion for longer beards that lose moisture faster — plus control for shaping without stiffness.
🧼 1x 140g Beard Shampoo bar🧴 1x 100ml Conditioning Beard Oil🛡 1x 30g Protective Beard Balm🎁 1x FREE 140g Beard Shampoo
High in fatty acids, creates a protective barrier, deeply penetrating
One of the only plants with Omega-7 (palmitoleic acid), regenerates skin cells, rare anti-inflammatory
Stearic + oleic acid = structure + slip, non-greasy hold
Squalene + Vitamin E, anti-inflammatory, mimics skin's natural oils
Vitamin E + fatty acids, lightweight absorption, softens without grease
Vitamin E, gentle, soothing for reactive skin
Ricinoleic acid, promotes blood flow to follicles, thick coating
80%+ oleic acid, absorbs fast, environmental protection
Creates physical barrier, locks everything in
Lauric acid is antimicrobial, penetrates the hair shaft (not just sits on top)
Molecularly similar to human sebum, tricks skin into balancing its own oil production
Penetrates deeper than most oils, vitamins A/D/E, supports collagen
Perfect 3:1 Omega-6 to Omega-3 ratio, high in GLA (rare anti-inflammatory), non-comedogenic, absorbs instantly without grease
Subscription should come with perks - not penalties. Get the best deal, the most flexibility, and one less thing to worry about.
✔️5% Off
✔️Delivered Every 3 Months
✔️Pause, skip, or cancel anytime
The longer it grows, the more it's exposed to. Wind pulls at it. Sun dries it out. The weight alone puts stress on every follicle. Two steps isn't enough anymore.
Your skin still needs the cleanse an repair-but now the hair itself needs armour against the world.
Cleanse the roots. Restore the skin. Shield the length. Miss one and the whole system breaks down.
Powdered by Coconut Oil
Lauric acid lifts buildup from the roots and clears the foundation of bacteria so the next steps are effective.
Powdered By Sea Buckthorn
Omega-7 restores the skins protective barrier - calms inflammation and allowing your skin to lock in moisture back in to your roots again.
Powdered By Mango Butter
High stearic and oleic content gives your beard structure, slip, and all-day durability without the greasy weight.
Months of patience. Weeks of awkward phases. You pushed through all of it.
Don't let the wrong routine undo everything.
This is what a long beard is supposed to feel like.
"The longer it got, the more unmanageable it became-like wrestling a dead animal on my face"
“It moves with me now Flows. finally look like I meant to grow it this long.”
“Split ends everywhere. I was trimming off months of progress just to keep it from looking destroyed”
"My barber said he's never seen ends this healthy on a beard this length.”
"Wind would turn it into a tangled mess. Sun made it brittle. I couldn't win."
“Walked through a storm last week. Looked in the mirror after. Still perfect.”
"Everyone told me to shave it-said long beards just don't work on most guys"
“Now they ask me how got t to look like this Every. Single. Time”
Work the shampoo bar into a rich lather and massage it deep into your beard—don't just skim the surface. Get your fingers right down to the skin beneath, scrubbing in circular motions to lift away dirt, oil, and dead skin cells that clog follicles and cause itchiness.
This isn't a daily wash. Over-washing strips your beard of its natural oils, leaving it dry and brittle. Use the shampoo bar 2–3 times per week maximum to keep your beard clean without compromising its natural moisture balance.
📅 2–3 times per week
Apply the conditioning oil immediately after washing, while your beard is still slightly damp. This locks in moisture and allows the oil to penetrate deeper into both the hair shaft and skin.
Here's what most men get wrong: they just coat the surface of their beard. Instead, work the oil deep beneath your beard hair, massaging it directly into the skin underneath. This is where beard health actually begins—nourished skin means stronger, softer hair growth from the root.
📅 Daily (especially after washing)
This step is essential for longer beards. Once your oil has been absorbed, take a small amount of balm and warm it between your palms until it melts. Work it through your beard from root to tip, shaping and taming flyaways as you go.
The balm provides light hold to keep your beard looking intentional rather than wild, while the natural butters create a protective barrier against wind, cold, and environmental damage. For longer beards, this is the difference between "growing a beard" and "owning a beard."
📅 Daily for longer beards
UK beard brands slap on fragrances and fillers to hide the problem. They outsource manufacturing to a lab halfway across the world then charge you the mark-up for a factory made, copy paste formula.
We don't mask symptoms - we solve them. The Roots Routine targets the real causes of beard irritation and dryness with raw, unrefined oils and butters rich in nutrients & antioxidants. This routine has two 140g beard soaps, a 100ML Beard oil (3X the industry standard) & a beard balm for £55.
The full 3-step care system: One Roots Beard Soap (140g), One Roots Beard Oil (100ml), and One Roots Beard Balm (30g). (+ An Additional Free Beard Soap)
Each set is designed to last approximately 2- 3 months with regular use . This depends on the beard size.
Everything is formulated, poured, and packed by hand in our West London workspace:
The cold pressed Beard soaps take 48 hours to make, then 6 weeks to cure for the nutrients to blend effectively on the bar.The Beard Oil is blended with 4 powerful carrier oils + a mixture of natural aromasThe Beard Balm is water cooked to ensure all the nutrients on the butters and beeswax remaints intact.
Yes - completely free! Order the routine & we'll include an additional free beard soap.
Yes it does! Sea Buckthorne is the one of the worlds richest and most nutrient dense plant oils on earth! Its called the supernova of skincare for a reason and we are the only beard brand in the UK to put this powerful ingredient on our 100 ML Beard Oil.One of the advantages of bringing manufacturing in-house is sourcing the best for our customers beards.
You choose your scents, set your schedule, and save 5% - It gets delivered every 3 month on autopilot. You can pause, skip, or cancel at any time - no contract, no stress.
Yes —for full effect on your beard. Cleanse using the beard soap, condition using the beard oil, then protect using the beard balm